Decision Cluster
B2B
vs.B2C.
The Verdict
Start B2B.
The math is simple. To earn $10,000/month:
B2C ($10/mo) = You need 1,000 customers.
B2B ($500/mo) = You need 20 customers. Getting 20 people to trust you is infinitely easier than getting 1,000.
The Feature Match
B2B (Business)
Logic-Based Sales: Businesses buy to make money or save time. The ROI calculation is clear.
Low Churn: Businesses hate switching software. Once you are in, you stay for years.
Long Sales Cycles: It can take weeks or months to close a deal.
B2C (Consumer)
Impulse Buys: People convert instantly if the ad is good.
Viral Potential: B2C apps can explode overnight (TikTok, Instagram).
Fickle Users: Consumers have zero loyalty and high churn. Support is a nightmare.
Our Recommendation
If you are bootstrapped, Choose B2B.
B2C is a "Winner Take All" lottery. You need millions of users to make sustainable revenue. B2B is a "Winner Take Some" game. You can be the 50th best CRM and still make $1M/year. The odds of success are heavily stacked in favor of B2B.
Find 20 Customers.
The Exeluma First 100 Leads Protocol is designed specifically for high-ticket B2B outreach.