Decision Cluster
Agency
vs.SaaS.
The Verdict
Start as an Agency. Pivot to SaaS.
You cannot build software for a problem you haven't solved manually. Run a service business to understand the customer's pain intimately. Use the Agency profits to fund the SaaS development.
The Feature Match
The Agency
Fast Cash: You can close a $5k retainer this week. SaaS takes months to earn that.
Deep Research: You talk to clients every day. You learn exactly what features they need.
Unscalable: Selling time for money caps your growth.
The SaaS
Infinite Scale: Code works while you sleep. Margins are 90%+.
Slow Ramp: It takes a long time to reach $10k MRR.
Complexity: You manage servers, bugs, diverse user needs, and churn.
Our Recommendation
The "Concierge MVP" Approach (Protocol #04)
1. Sell the "Outcome" as a service first. (e.g., "I will manually enrich your leads").
2. Do it manually for 10 clients.
3. Identify the repetitive parts.
4. Write code to automate ONLY those parts.
5. Sell the tool to the same clients.
Start Manually.
The Exeluma Concierge Protocol guides you through this exact transition. Stop building blindly.