| Research and sales diagnosis | Review one offer, one audience, up to five competitors, and the inquiry-to-sale path | Basic plus lost-lead analysis and up to two segments | Pro plus acquisition economics and up to three segments |
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| Conversion assets | One new or redesigned landing page; copy and lead capture | Up to two landing pages and one lead magnet | Up to three landing pages and two lead magnets |
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| CRM | One pipeline and one follow-up automation | One pipeline and up to three follow-up automations | Up to two pipelines and five follow-up/reactivation automations |
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| Visibility and SEO | One eligible local profile optimized; SEO corrections on the included landing page | On-page improvements across up to five existing pages and one SEO improvement batch/month | Improvements across up to ten pages and two SEO improvement batches/month |
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| Managed campaigns | Setup of one campaign and one review/month on one channel | Management of one channel with weekly performance checks | Management of two channels with weekly checks and one structured conversion test/month |
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| Social media | Profile review and four campaign content items, delivered once | Two networks; eight original items/month including two short videos | Three networks; twelve original items/month including four short videos |
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| Blog | Not included | One article/month | Two articles/month |
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| Retention | One review-request message sequence, delivered once | Review-request automation and one reactivation campaign/quarter | Pro plus one standard referral or points-reward program implementation |
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| Reporting | Inquiry and conversion dashboard; monthly review | Proposals/bookings and cost-per-lead reporting where data exists; twice-monthly review | Acquisition cost and customer-value reporting where reliable data exists; twice-monthly review |
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