| Product strategy | One product idea: audience, promise, outline, and pricing hypothesis | Basic plus an entry offer and a core offer, with a validation plan | Pro plus a recurring offer (membership or community) and a 12-month launch calendar |
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| Digital product | One entry product: a template kit, a workbook, or a workshop or mini-course of up to five lessons | Basic plus one core program: an online course of up to twelve lessons or a live cohort of up to six sessions | Pro plus a membership or paid community with a monthly content plan |
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| Content production | Lesson outlines, slides, and worksheets from your expertise; editing of up to five recorded videos | Scripts, slides, and worksheets; editing of up to twelve recorded lessons | Pro plus editing of up to four additional membership videos/month |
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| Platform and delivery | Set up on one supported platform (members area or download delivery), with checkout and access emails | Members area with modules, drip schedule, and onboarding sequence | Pro plus community space, member roles, and moderation guidelines |
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| Sales page and funnel | One sales page with copy and checkout | Sales page plus a webinar or video sales funnel with registration page | Pro plus one upsell offer and an affiliate program setup |
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| Email and CRM | Access emails and a five-email launch sequence | Lead magnet, nurture sequence, launch sequence, and one pipeline with two automations | Pro plus an evergreen funnel and up to four automations, including re-engagement |
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| Launch | One launch campaign plan and assets; you send | One launch per quarter run with you (pre-launch, open cart, close) | Pro plus management of one paid advertising channel; ad spend separate |
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| Social media | Six launch content items, delivered once | Management of two networks; eight original items/month including two short videos | Management of three networks; twelve original items/month including four short videos |
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| Customer support | Support FAQ and access-issue reply templates | Student support triage with approved replies during launches | Member support triage each business day, up to 100 routine messages/month |
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| Reporting and review | Sales and conversion dashboard; monthly review | Funnel metrics per launch; twice-monthly review | Pro plus retention and affiliate reporting; weekly reviews during launches |
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